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A crosstab puts two questions side by side to see how the answers to one vary with the other. The classic example: the answers to a question by age or by gender. The dedicated tool is Crosstabs.

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Crossing two questions

1

Open Crosstabs

Go to Crosstabs from the Results tab.
2

Choose the two questions

Select the question to put in the columns (e.g. age) and the one to put in the rows.
3

Read the table

The table crosses the two questions, in individuals and in percentage, with a legend.
You can add a third dimension to the crosstab by applying a filter (e.g. limiting to men in the Paris region). The base shrinks accordingly.

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Crossing the whole questionnaire by one variable

You can cross the whole questionnaire by a single variable, then export it to Excel.
1

Choose the crosstab variable

Only one variable at a time in the columns (e.g. age, or a concept test cell).
2

Export

Launch the Excel export: each question of the questionnaire is crossed by this variable. The file is sent to you by e-mail.
You cannot put several variables in the columns in a single export. To cross the questionnaire by all the socio-demographic variables at once, use a Banner.

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The Banner

A Banner is a single variable that groups all your socio-demographic variables (gender, age, region…). By crossing the questionnaire by the Banner, you get all the socio-demographics in the columns at once. The Banner is built from the individual data. See the Importing a variable page to create it.
A Banner created in the Results is tied to the survey: it disappears if you duplicate the survey. To reuse it, create it beforehand in the template.

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Significance tests

A significance test indicates whether the gap between two columns is real or due to the randomness of sampling. By default, significant gaps are calculated against the overall base and flagged in color on the table (green or pink); the in pairs mode displays them with letters instead. The comparison mode is set in the results preferences.
No test is displayed for a group of fewer than 30 respondents: the base is too small to draw a conclusion.
To produce crosstabs in PowerPoint, go through the Report step. Crosstabs exports to Excel.
Last modified on August 24, 2026