Skip to main content
Rather than bringing your own panel, you can order the audience directly in poll&roll. You describe your target, the platform queries the panel provider, displays the Feasibility and the Budget, then launches fieldwork for you once you order.

​
Before you start

The Order an audience through poll&roll button only appears if three conditions are met.
The sample size and the country are those of the sample source. Set them before creating the order: they are what determines feasibility.

​
Create the order

1

Open the sample source

In data collection, go to Sample source and open the sample source concerned.
2

Order an audience

Click Order an audience through poll&roll.
3

Fill in the General tab

Describe the language, the field time, and the expected interview length and incidence rate.
4

Specify the target in Qualifications

Select the panel’s sociodemographic criteria that define your target.
5

Link your quotas in Quotas

Match your poll&roll quotas to the panel’s qualifications.
The order is then configured in three tabs: General, Qualifications and Quotas.

​
General tab

The IR you declare is decisive: it is what sets the price. It is pulled down by your target’s incidence, the complexity of your quotas and the questionnaire programming (quota-full, screen outs and incompletes). An over-optimistic IR exposes fieldwork to being suspended part-way through.

​
Qualifications tab

Qualifications describe your target in the panel’s terms. Eight criteria are available: Each criterion opens as an accordion. For item-based criteria, tick the items you are targeting, or use Select/unselect all. A badge shows the state of the criterion: All if no restriction is set, otherwise the detail of your selection.
Only qualify what really defines your target. Each criterion narrows the available pool, and therefore feasibility, and pushes up the cost per interview.
Changing the qualifications deletes the quotas linked to them. The platform confirms this with you before saving, and you will have to redo the links in the Quotas tab.

​
Quotas tab

Your poll&roll quotas and the panel’s qualifications are two separate things. This tab links them, so that the provider steers its recruitment on your objectives.
1

Link a quota

Click Link a quota to the audience order.
2

Choose the quota and the qualification

Select a quota, then the panel qualification that matches it.
3

Match the items

Match each item of your quota to the equivalent panel condition. For age and income, enter the bounds of each item.
A few rules to know:
  • Only flat quotas can be linked. Crossed quotas cannot.
  • A quota links to only one qualification, and a qualification to only one quota.
  • For age and income, the ranges must be continuous and cover every possible value.
Unlinked quotas lead to a decrease in the questionnaire incidence rate: the provider sends respondents whom your quotas then refuse. A warning appears in the Quotas tab of data collection as long as quotas remain unlinked.

​
Feasibility and budget

The summary, on the right of the screen, recaps your settings and displays two indicators queried from the provider:
  • Feasibility: the number of interviews the panel estimates it can deliver on your target. A green badge signals sufficient feasibility, an alert badge insufficient feasibility or feasibility that is just at the limit of your sample size.
  • Budget (VATE): the fieldwork budget, excluding platform usage fees.
Every change to the order resets feasibility and budget: they are recomputed the next time they are displayed. An unused estimate is also refreshed after 24 hours. A calculation time of a few seconds is normal.

​
Place the order

When the order is feasible, the Launch step of the journey displays the order summary instead of the usual fieldwork URLs.
1

Check the summary

Check the sample source, the country, the sample size, the language, the IR, the LOI, the field time, the qualifications, the linked quotas and the budget.
2

Accept the conditions

Tick the terms and conditions. Confirmation stays inactive as long as the order is not feasible.
3

Place order

Click Place order. An order reference is displayed and a confirmation e-mail is sent to you.
Once the order is placed, the survey can no longer be modified: not the questionnaire, not the sample sources, not the quotas, not the redirections. Do your checks before confirming.

​
What poll&roll takes care of

Once you order, several steps you usually handle by hand become automatic. Fieldwork progress and the interview list work as usual: you follow collection as on any other sample source.

​
Suspension for deviation from the specifications

The budget rests on the IR and the LOI you declared. The platform checks them at the start of fieldwork, once 10% of the sample has been collected — the equivalent of an automatic soft launch. If the actual cost per interview exceeds the planned cost by more than 20%, fieldwork is suspended and an e-mail notifies you, with the detail of the declared and actual values. Without action on your part, fieldwork remains suspended: reply to that e-mail to identify the blocking point and allow fieldwork to resume.
To avoid suspension, declare a realistic IR, link all your quotas and test the interview length on the final questionnaire before ordering.

​
Remove an order

As long as the order has not been placed, you can delete it from the sample source. The survey becomes a standard survey again: you get back the ability to add other sample sources, define your redirections and open fieldwork yourself from the Launch tab.
Last modified on August 24, 2026