Available question types

poll&roll offers a wide range of question types. Choose the format according to what you want to measure. This page reviews them family by family, with, for each one, when to use it.

Closed questions

The respondent chooses from items that you define.

Type	What it is	When to use it
Single choice	Only one choice possible. Displayed as checkboxes, a dropdown, images, or search within the list.	A question with an exclusive answer (gender, preferred brand…).
Multiple choice	Several choices possible.	When several answers can coexist (brands known, usages…).

The Single choice / Multiple choice switch can still be corrected afterwards. A mistake of this kind can be fixed without redoing everything.

Grids

Type	What it is	When to use it
Single choice grid	Rows (items) rated on columns (a scale or attributes), one answer per row.	Rating several items on the same scale (agreement on a series of statements).
Multiple choice grid	The same, but with several answers per row.	Associating several attributes with each item (e.g. which brands for which usages).

Open-ended questions

Type	What it is	When to use it
Open-ended question - single	A single free-text field.	Collecting a verbatim, a reason, a suggestion.
Open-ended question - multiple	Several free-text fields.	Listing several elements in plain text (e.g. naming three brands).

Numerical questions

Type	What it is	When to use it
Numerical	Entry of a number, with bounds (min / max) and optional decimals. Several fields are possible within the same question. A sum of answers validation forces a fixed total.	Quantities, amounts, or splitting a total (e.g. 100 points across line items).
Scale	Three displays: numerical scale, slider or stars (usually from 1 to 5). It also covers NPS (0-10). The slider can start in the negative (e.g. -3 to +3). Labels are possible at each end; the numerical value can be shown or hidden.	Measuring satisfaction, intention, recommendation.
Ranking	The respondent orders items (drag-and-drop or progressive selection), with a minimum / maximum number of items to rank. Full or partial ranking (top 3…).	Prioritizing preferences.

Always set a minimum and a maximum on a numerical question. Without bounds, a single outlier is enough to distort the averages calculated afterwards.

On a scale, no answer is pre-selected and the slider does not start in the middle. This is deliberate: it avoids influencing the respondent.

Presenting a stimulus

Type	What it is	When to use it
Description page	A content screen: text accompanied by an image, a video or audio. It is not a question.	Presenting a concept, an instruction or a stimulus before asking questions.

An image can also be inserted directly into a question, and even filtered — useful for a multi-cell test: a single question, with the image changing according to the cell. For audio, video or a long text, use a description page.

Control the exposure to a media file

When you present a stimulus, several settings help you control how the respondent sees it:

Force viewing: prevent moving on until a video has been watched in full, or impose a minimum reading time on a text.
Zoomable miniature: display a visual (packshot, concept) as a clickable thumbnail that the respondent can enlarge.
Watermark: embed the respondent’s identifier on the image or the video, to discourage the sharing of confidential content.

The watermark discourages leaks, but does not block screenshots: it is not a technical protection.

Special questions

Type	What it is	When to use it
Postcode	Entry of the postcode, completed by the city. Can be recoded automatically into region, department, urban area size, UDA5 / UDA9. Handles groupings of municipalities.	Locating respondents in France and analyzing by area.
Hotspots	Selection of points of interest on an image: the respondent clicks on the areas. Deliverables: heatmap and coordinates of each point.	Spotting what catches the attention or what appeals on a visual, a packaging, a page.
Tachistoscope	Displays a media file very briefly (usually 250 to 500 ms). The respondent clicks to trigger the display themselves.	Testing spontaneous perception, usually followed by an open-ended question: “what did you perceive?”.
Device	Automatically retrieves the respondent’s device on connection.	Knowing which device was used, without asking the question.
Locale choice	The respondent chooses their language, among those programmed, before starting.	Multilingual survey: letting everyone answer in their own language.
External platform	Sends the respondent to an external link, then automatically brings them back to the platform.	Chaining with a third-party tool in the middle of the path.

The Postcode question collects the postcode and the city. The combination of the two is needed to produce the recodes (via the INSEE code, handled internally and invisible to you). It only works for France, and the available recodes are predefined — you do not modify them.

The platform already covers more than twenty languages. If one is missing, the team can add it at no extra cost.

The Google Places question (address autocompletion, map type) also exists, to enter a precise location and retrieve its coordinates. It is not displayed by default and relies on a Google API that is paid in intensive use — reserve it for occasional needs. Its deliverable is rich (coordinates, address, place type) but complex: using it requires someone comfortable with data.

Getting started

Questionnaire

Data collection

Results

Report

Assistant

Available question types

Closed questions

Grids

Open-ended questions

Numerical questions

Presenting a stimulus

Control the exposure to a media file

Special questions

​Closed questions

​Grids

​Open-ended questions

​Numerical questions

​Presenting a stimulus

​Control the exposure to a media file

​Special questions

Closed questions

Grids

Open-ended questions

Numerical questions

Presenting a stimulus

Control the exposure to a media file

Special questions