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A good questionnaire is also a well-organized questionnaire. This page covers the order of the questions, their grouping into sections and the presentation options.

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Order the questions

The questions follow one another in the order in which they appear in the editor. When you add a question, you choose where it goes. You can reorder at any time as long as the survey is in draft.

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Group into sections

A section is a block that brings several questions together. It organizes the questionnaire, and lets you apply a common setting to the whole block.
1

Create a section

Add a section, then drag the relevant questions into it.
2

Give the section a title (optional)

By default a section is named Section 1, Section 2… after its position. Click the Rename the section pencil next to its name, type a title, then click elsewhere to save it. The title is shown after the number (“Section 1 — Media habits”) in the editor, in the sidebar and in the questionnaire PDF export. Clear the field to go back to the default name.A Word questionnaire import keeps the section titles of the document.
3

Apply a common filter

In the section settings, set a section filter: it controls the display of all the questions in the block at once.
4

Shuffle the order (optional)

Turn on Randomize to present the questions of the section in a different order for each respondent.
Once created, a section is handled like a block: you can move it as a whole or duplicate it in one go, without going through the questions one by one.
Randomization of the sections themselves is not set here: it is turned on in the survey settings. See Survey settings.
When section randomization is turned on, you can pin a section to keep it in a fixed position — for example the socio-demographic questions at the beginning of the questionnaire. The other sections rotate around it.

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Present the items

Within a question, several options refine the display of the items.
Remember to pin the items that must stay last (“Other”, “None of these answers”) when you turn on randomization. Otherwise they wander around the list.

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Polish the presentation

To make a question more meaningful, add a media file to it, or place a description page before it. The detail of the formats is in Question types. A few useful settings on the presentation side:
  • An image inserted into a question can be displayed as a zoomable miniature: the respondent clicks on it to enlarge it.
  • For a video, you can prevent moving on to the next question until it has been watched in full.
  • Keep your files light (as a guide: 2 MB per image, 15 MB per video). A media file that is too heavy makes the respondent wait and degrades the quality of the answers.
  • Images can be uploaded in PNG, JPEG, GIF and WebP format.
When content is confidential (concept test, packaging), a watermark can be embedded in the image or the video. It carries the respondent’s identifier and traces the origin of any leak. Right-click is also disabled on these media files. The watermark does not block screenshots: it is a deterrent, not a technical protection. Respondents who come from panels are bound by a confidentiality agreement; in the event of a leak, the watermark makes it possible to trace the interview, and the panel can disclose the respondent’s identity if legal action is taken.
The visual styling of the questionnaire (logo, colors) is managed at organization level, through a theme. It goes beyond the scope of a single survey and is not covered in this section.
Last modified on September 21, 2026